Elevating a Recognized Concession Program to New Heights
Location: San Francisco, California, USA
As part of an airport terminal planning project, LeighFisher prepared a concessions plan for San Francisco International Airport’s Terminal 2—the former international terminal that recently went through a $300 million redevelopment. The San Francisco Airport Commission wanted to ensure that concessions would feature prominently in the redeveloped terminal and take the Airport’s award-winning concessions program to a new level. LeighFisher's airport concessions development team was charged with developing an innovative concessions plan that would incorporate into the terminal design a recognition of the importance of concessions to the passenger experience. Through an interactive process, LeighFisher met regularly with the Airport Commission to come up with a unique, integrated design that is one of the outstanding features of the new terminal.
The Airport's concessions program received the Airport Council International-North America's Richard A. Griesbach Award of Excellence in 2013 and in 2012, Airport Revenue News presented the Airport with six major awards in recognition of the outstanding concessions program.
- The innovative concessions layout optimizes exposure to passengers, with all concession areas having nearly 100% exposure to primary passenger flows
- The space requirements were based on a commercial supportable forecast that accounted for current Airport concessions performance in each terminal and the proposed traffic levels and passenger mix in Terminal 2
- A concession plan that is integrated with the gates and holdroom areas, providing departing passengers with a range of seating and concession options near each departure gate