Now Available - ACRP Synthesis 56 Understanding the Value of Social Media at Airports for Customer Engagement
Social media will be increasingly important in enhancing the airport experience, growing airport revenue, and building passenger loyalty in a changing global economy. The rapid growth of mobile technology during the past decade has facilitated the development of social media platforms such as Facebook, Twitter, and YouTube. More importantly, the increasing use of social media throughout the world has changed the way people communicate and share information on a daily basis. Social media provides an opportunity for two-way communications in real time—an invaluable tool for airport operators who provide time-sensitive service to large numbers of people.
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